Effort is worth something.
PROOF helps athletic brands turn real-world training into loyalty, progress, and rewards athletes can actually earn.
The work usually goes unseen.
Most loyalty programs notice the transaction. PROOF notices the work that happens before the next one.
- Before sunrise.
- After work.
- In bad weather.
- Alone.
- Tired.
PROOF helps brands reward
the athletes who keep showing up.
Turn training into customer loyalty.
Give customers a reason to stay connected between orders — not with another generic discount, but with rewards tied to the effort they already care about.
Give athletes a reason to join
Offer a clear first reward athletes can earn through approved movement.
Stay present between purchases
Let training, rides, runs, or other approved efforts create progress with your brand.
Turn effort into a reason to come back
Reward progress gives athletes a timely reason to revisit your store or community.
A reason to keep showing up.
Athletes see how their approved runs, rides, and other efforts move them toward rewards with brands they care about.
Choose the kind of effort that fits your week.
Connect activity. Set rewards. Let athletes earn.
PROOF connects verified activity data to a brand's rewards program, so athletes can earn progress through approved sports and redeem Shopify rewards.
Athletes connect activity
They join from a brand invite and connect an approved source like Strava.
Brands choose what counts
Each brand sets eligible sports, reward thresholds, and challenge goals.
PROOF tracks and rewards progress
Points and reward status update in PROOF, with Shopify rewards and brand progress emails.
A morning run moves a reward closer.
An athlete completes an approved activity, PROOF updates their Points, and the brand can turn that progress into a reward, challenge, or timely email.
Rewards backed by real effort.
Start with reward moments athletes immediately understand. PROOF handles the verification and progress tracking behind the scenes.
Earn $5 after 300 Points
A simple effort-to-reward ladder athletes can keep working toward.
Complete 100 approved miles this month
A time-bound campaign that gives athletes a clear goal and deadline.
Bring lapsed customers back through effort
Invite athletes to earn progress before asking them to buy again.
Build loyalty around proof, not guesswork.
Connect your brand to the effort your customers already care about — then give them a clear reason to come back.